Advertise on Pinterest – Part 6 of 8

Advertise on Pinterest

Advertise on Pinterest

How to promote a Pinterest Pin so you can advertise on Pinterest

Advertise on Pinterest with a few easy steps in this short tutorial. This post will show you how to set up a Promoted Pin to increase visibility and agreement for your marketing campaign. This is part six of an eight-part series of videos and covers Promoted Pins.

Videos 1 through 5 are already on our YouTube channel with a corresponding blog post for each Pinterest for business tutorial. The tutorials cover various topics on how to optimize your Pinterest business marketing strategy. You’ll also learn about the best kind of content for engagement.

See all posts and videos in this series:

Motley Fool

Pinterest ads can be set up from your computer or on the Pinterest app. When Pinterest first introduced promoted pins oh, they could only be managed from desktop Pinterest. But that wasn’t a viable solution, because most users use the mobile app.

Advertise Pinterest Promote Pin
Advertise Pinterest Promote Pin – Image 1

The majority of users access Pinterest using a mobile app – about eighty-five 85 percent. To deliver the best content to your audience, go with a mobile-first strategy. But don’t forget about desktop Pinners too. You can create the ideal Pinterest pin for both categories of users.

How do I advertise on Pinterest?

To start promoting a Pin you can use desktop Pinterest (web browser) or the app. You’ll need to have your Pinterest advertisement already saved to a Pinterest board. You’ll also need a payment method in your business account.

Advertise Pinterest Web
Advertise Pinterest Web

How to advertise on Pinterest – Desktop or web

  1. Open Pinterest in a web browser
  2. Sign in with your username and password
  3. Under the create tab navigation, select create ad
  4. Choose one of your Pins to advertise
  5. Tap Next
  6. Define the target audience
  7. Set a budget
  8. Select Promote
Advertise on Pinterest Budget
Advertise on Pinterest Budget

Promoted Pin – Alternative Mehtod

  1. Go to your Pinterest account page
  2. Select one of your Pins
  3. Hover over the Pinterest Pin you want to advertise
  4. Select Promote

It is a clean one-step checkout process to advertise on Pinterest from your desktop. But since most users are accessing the site from the mobile app, here are steps to set up an ad.

dvertise on Pinterest Using a Mobile App

  1. Open the Pinterest app on your phone or tablet
  2. Sign in with your username and password
  3. On the menu tap the plus “+” sign
  4. Choose a Pins to advertise or create a new one
  5. Select Promote Pin
  6. Define the target audience
  7. Tap Next
  8. Set a budget
  9. Tap Next
  10. Review your Pinterest ad
  11. Select Publish ad
Advertise on Pinterest Screenshot
Advertise on Pinterest Screenshot Image 2

When selecting an advertisement on Pinterest, remember vertical aspect ratio Pins get more engagement. Choose Pins that earned engagement organically.

Also, be sure you include a destination URL in your Pinterest advertisement. This is optional, but your potential customers want to see your eCommerce store or blog. So, you’ll need to include a link to direct them to your campaign’s corresponding landing page. A landing page that continues your advertisement messaging can return the highest conversions. These types of web pages keep your customer focused on your marketing message.

Edit your Pin Before Promoting
Now is the time to make final edits to the text description for your Pin. You’ll also want to include a few hashtags that you’ve chosen your keyword research. This helps get discovered in Pinterest organic searches. Like Instagram and Twitter, Pinterest Pinners use hashtags for navigation.

Choose a daily budget and limit the length of the campaign. I wouldn’t let a Pinterest advertisement run continuously when it is new. Start out with a five-day to ten-day campaign. Then check on the advertisement’s performance including KPIs. The creative, text, targeting all play a role in the success of your advertisement on Pinterest. This will help you narrow down your audience and save money with your Pinterest advertisement

Select your ideal target audience including interests, age range, and gender.

Note, you can also indicate if this advertisement on Pinterest is only for those over the age of 21 years.

Since you’re promoting the ideal Pinterest Pin based on information in previous videos and Pinterest tutorials, you won’t have to do more tweaking before starting the campaign.