How to Audit and Improve Your Pinterest Business Strategy – Introduction to an 8 Part Series with Posts and Video Tutorials
With this post I’m launching an eight-part series about auditing a Pinterest business accounts. This mini-series will give you an overview of how to check on your brand’s Pinterest account and make sure you are getting the most out of your time and money. You’ll learn about what you should be looking for when evaluating your brand’s Pinterest boards and Pins. This is the same methodology I use when I’m asked to assess a strategy.
On January 29, 2020, I’m speaking about Pinterest audits at Affiliate Summit West in Las Vegas. My session is titled, How to Audit and Improve Your Pinterest Business Strategy. This eight-part series digs a little deeper into the topics I’ll be discussing at the conference. Here is a copy of my ASW slides from the talk. I’ll post a video soon!
Brands often begin by creating boards named for products or product categories and start saving Pins with no solid plan. Their primary goal is to sell more products or services. Smaller businesses may be working with a Pinterest business account that was converted from a personal account which they may be wondering what to do with older Pins. No matter how you began it’s important to have a strategy with measurable goals and audit your efforts periodically.
An ecommerce client of course wants increased sales as their goal. But what about brand awareness? This is a challenge to measure. Increasing followers, increasing engagement, and building an email list, and others are all additional goals to consider with any social media strategy. Currently I’m working with a client who is in the party planning industry. They only sell wholesale and are using Pinterest to raise brand awareness and increase sales. We also use social media to build their email list and highlight some of their customers designs. Although they are a medium sized business, their follower count on all their social platforms is low and they have poor engagement unless they run a paid campaign.
There are eight blog posts and video in this series. Each video is meant for businesses, but certainly those using personal accounts can use most of the information to get the most of their Pinterest.
- Setting up your Pinterest for business account
- Optimizing Pinterest Boards
- Optimizing Pinterest Pins
- Video Pins
- Pinterest SEO
- Utilizing special features
- Best image sizes for Pinterest Pins
- Promoted Pins
Auditing Your Pinterest Strategy
The first post and video are about general Pinterest for business account set up. Next, I’ll get into how to set up Pinterest boards that highlight your products and are also are optimized for search. Then I’ll cover best practices for Pinterest Pins and your pinning strategy. You’ll also learn how to audit and optimize your Pinterest strategy and make it more efficient utilizing free features.
I’ll cover video Pins and how to best use them for organic Pins and Promoted Pins. Pinterest search engine optimization, or SEO, is something you can incorporate into your Pinterest strategy. I’ll talk about Pinterest text search, image search, and Google SEO. With just a little more effort you be able to get more out of your Pinning efforts.
Next: Auditing Your Pinterest Strategy – Account Set Up