How Pinterest can boost your press release results

Five techniques to use the Pinterest Pinboards as a fun and addictive way to get more reach for your message.

According to Carrie Morgan’s September 21st article

How can you use that popularity to expand the reach of your press releases? Try these tactics:
Add an infographic to your release, then pin it.
Create a Pinterest newsroom
Create a pinboard that fits your infographic or news topic.
Optimize the pin using the same keywords optimized in your press release.
Use Pinterest for free market research.