New Data Available from Pinterest Analytics

Pinterest introduced an enhanced version of their analytics tool. Pinterest Analytics first introduced almost a year ago. It only included basic information a website owner would want to know like most popular pin and most repined pin. The original version of Pinterest Analytics never gave the detailed information anyone using Pinterest for serious marketing or paying for promoted pins would want to know.


This new version of analytics is more robust. It offers in-depth information about the account’s activity, follower behavior as well as data from non-followers. Pinterest Analytics gives insight on how pinners are engaging with your Pinterest pins as well as with content from your website.


Data Available from Pinterest Analytics

  • Average Daily Impressions
  • Average Daily Viewers
  • Average Monthly Viewers
  • Average Monthly Engaged
  • Boards with top Pin impressions
  • Top Pin impressions
  • A 30 day Running Count of the Top Pin Impressions, Repins, Clicks and Likes

Pin data also indicates whether a pin was a rich pin or not. To get Pinterest Analytics convert to a business account and verify your website.