Pinterest announced in a blog post yesterday that it has added new search features to recipe pins.
The search feature was developed by entrepreneur Jeff Miller who sold his company Punchfork to Pinterest in January 2013.
Now, when you search for ingredients or recipes on Pinterest, each Pin will show extra information like cook time, ingredients and servings. Ingredients are broken down into categories like dairy, produce, baked goods, etc… The search dialogue lets you filter for vegetarian, vegan, gluten-free and paleo friendly recipes. There is also an additional “indulge me” selection. Indulge me is a filter free, guilt free search. I assume Pinterest will be adding a calorie range finder on this for future integration with indulge me searches.
The announcement introduced recipe pins with major brands such as Food Network, Epicurious, Kalyn’s Kitchen & Leite’s Culinaria, Simply Recipes and Nestle. Recipe pins go along with the meta data introduced with Rich pins back in May 2013. Bloggers and recipe sites can get their recipes listed by using the rich pin technology.