Get a Pinterest Business Account Free – How Be Sure You Set Up A Pinterest Business Account
How do you know for sure that you have a Pinterest Business Account? Pinterest business accounts mean a lot of learning for how to use the visual social channel. Although they are easy to set up, I’ve seen that making sure it’s set correctly can be a sticking point for some business owners. This post is about how to ensure your Pinterest is a business account rather than a personal account – a quick tip to double-check that for new and established accounts.
Although creating personal and business accounts on Pinterest is a simple setup process, Pinterest engineering does change the process from time to time and I have found that some of my clients are not clear that they have completed the entire profile setup process with 100 percent certainty. I see about two supposed business profile images business profiles each month that need a few more steps to finish the setup process.
Why Have Pinterest Business Account?
If there are only two takeaways you should get from my Pinterest for business tutorials it’s that first you must use quality, clear images that convey your messaging for your brand, service, or product. The other important thing is that you should have a Pinterest business account, not a personal account. The reason is that a Pinterest business accounts get several critical features that personal accounts do not have access to. Pinterest business accounts get free analytics, the ability to run ads call Promoted Pins. Business accounts can also use Rich Pins that work with meta data from their website and tag their products and catalogs. One of the newest features is that business users can upload videos and create stories. When you use a personal account, like a social media influencer might be tempted to do, you give up access to all these features.
What Is The Difference Between A Personal And Business Pinterest Account?
Anyone who’s looking to sell, raise brand awareness, get app downloads, or drive traffic to their website should create a Pinterest business account rather than using a personal account. This includes e-commerce businesses, Etsy shops, YouTube channels, social media influencers, or anyone else looking to boost marketing and conversions. Of course, you should be using third-party analytics as well to track and verify your progress and success on online marketing
Is A Pinterest Business Account Free?
Yes, both personal and Pinterest business accounts are totally free. So are all the analytics, product catalogs, and reporting.
How To Tell If You Have A Pinterest Business Account – Web View
This is a good point to watch the video that goes with this post but checking for correct account setup online is easy to see. This is useful if you are trying to determine if an account that you’re interacting with or saving pins from is actually a business rather than a personal account. So how can you tell?
Go to the front-facing Pinterest home screen of any account, you don’t have to be logged in. Look along the top horizontal navigation tabs right above the first row of pins for the account. You will see that a business account has tabs labeled Activity, Community, Boards, and Pins. Just a month ago there used to be another tab labeled “Videos” that appeared when business accounts were first allowed to save their own videos. But now that navigation item is tucked underneath a dropdown menu to the right of the tabs.
In this drop-down menu business accounts have videos and stories as well as tries. So, the video and story navigation tabs confirm that the account is definitely a business profile.
An easy to tell if an account is set up as a Pinterest business account on the mobile app is to look underneath the round photo on the account home screen. A business account is verified with a website and there will be a clickable URL to the associated website. If the website URL is clickable, then the account has claimed their website and is indeed a business account.
How To Tell If You Have A Business Account – Back End View
Let’s say you are the owner of a Pinterest account and you want to be sure that you’re setup correctly and have all the features that go with a Pinterest business account. If you log in and look at it from the backend and go to settings, you can see that your website URL is shown in the profile, but it may need to complete the verification process. This involves uploading a small text file to your web host or adding a meta tag.
Check For Pinterest Analytics
If your website has been verified with your Pinterest, then go on the upper left corner of your desktop screen. A Pinterest business account will show a menu item for analytics and a drop that menu down and for overview and audience insights. You also have menu selections for ads called Promoted Pins and the ability to track conversions. Both are sure signs that you confirmed your Pinterest business account.
How To Tell You Have A Pinterest Business Account – Mobile App
Using the Pinterest mobile app to confirm correct set up of a Pinterest business account is a little trickier on the mobile app.
- Open the Pinterest mobile app
- Tap your profile icon in the lower right corner to go your account home screen
Just above the top row of Pins of your account profile, you’ll see navigation tabs that are a little bit different than they are on Pinterest web or desktop. Go to the horizontal row of tabs. Select the tab that says “overview.”
If you have a business account, you may already be a message that shows you what your account spent on Promoted Pins over the last 30 days. Paid adverts are only available for business account and a sure sign that you have a business account.
Also just like the desktop version if you have a business account, you’ll have a clickable URL or top-level domain name underneath your profile image this only is for business accounts and you know that it’s not actually a Pinterest business account