Pinterest for Business Checklist
: How to Use Pinterest for Business!
SET-UP CHECKLIST (BUSINESS VERSION)
Pinterest is a visually driven social community organized into virtual pinboards. Pinterest allows users to explore and discover visual content based on interests. It’s also a perfect platform for businesses to market their products and raise brand awareness.
Do you have a strategy? (85% don’t!) Here is a convenient checklist so you can get started today!
Click here to download a copy of the Pinterest for Business Checklist
Prepare website
- Pinnable Images
- Open graph for Rich Pins
- Configure Social share buttons (add the Pin It button to your website’s images!)
- Configure Social Connect buttons
- Mobile Friendly
Open Pinterest Business account
- Set up an email address
- Claim your business presence on Pinterest and other top social networks
- Verify URL
- Set notifications
- Competed bio
- Install and Verify analytics
Create boards (30+)
- Choose topics that interest you and your customers
- Select categories!
- Do Keyword research (Pinterest search, guided search, Google suggestions)
- Name boards after keyword/phrases
- Full descriptions
- Set cover photos
- Work popular categories into your boards
Set-up Specialized boards
- Maps
- Secret boards
- Group boards
- Find relevant boards to join
- Create group boards and invite others (if you have time to monitor them!)
Gather content
- Product shots
- Lifestyle Images
- Videos
- DIY pins
Specialized Pins
- Promoted Pins
- Buyable Pins
- Rich pins: There are six types: app, movie, recipe, article, product and place pins
Be sure to:
- Write long descriptions
- Use keywords
- Edit URL when uploading images
- Name images after keywords