Pinterest for Business Checklist

Michelle G Held

Pinterest for Business Checklist

: How to Use Pinterest for Business!

SET-UP CHECKLIST (BUSINESS VERSION)
Pinterest is a visually driven social community organized into virtual pinboards. Pinterest allows users to explore and discover visual content based on interests. It’s also a perfect platform for businesses to market their products and raise brand awareness.

Do you have a strategy? (85% don’t!) Here is a convenient checklist so you can get started today!

Pinterest for Business Checklist 440

Click here to download a copy of the Pinterest for Business Checklist

Prepare website

  • Pinnable Images
  • Open graph for Rich Pins
  • Configure Social share buttons (add the Pin It button to your website’s images!)
  • Configure Social Connect buttons
  • Mobile Friendly

Open Pinterest Business account

  • Set up an email address
  • Claim your business presence on Pinterest and other top social networks
  • Verify URL
  • Set notifications
  • Competed bio
  • Install and Verify analytics

Create boards (30+)

  • Choose topics that interest you and your customers
  • Select categories!
  • Do Keyword research (Pinterest search, guided search, Google suggestions)
  • Name boards after keyword/phrases
  • Full descriptions
  • Set cover photos
  • Work popular categories into your boards

Set-up Specialized boards

  • Maps
  • Secret boards
  • Group boards
  • Find relevant boards to join
  • Create group boards and invite others (if you have time to monitor them!)

Gather content

  • Product shots
  • Lifestyle Images
  • Videos
  • DIY pins

Specialized Pins

  • Promoted Pins
  • Buyable Pins
  • Rich pins: There are six types: app, movie, recipe, article, product and place pins

Be sure to:

  • Write long descriptions
  • Use keywords
  • Edit URL when uploading images
  • Name images after keywords

Pinterest for Business Checklist