Pinterest Images – Improve Your Pinterest Business Strategy – Part 4 of 8

Improve Your Pinterest Business Strategy – Image Optimization – Part 4

Pinterest Images – Improve Your Pinterest Business Strategy – Part 4 of 8 (Video)

Welcome back. This post and video number four of eight in a series on how to optimize and audit your Pinterest business strategy. In this post I’ll show you how to get set up for the best Pinterest Pin images.

At least half of people who see your Pinterest Pins are not your followers. The Pinterest algorithm mixes in your Pins and shows them to people who may be interested in your products based on their interactions with other Pins. This is an opportunity to grow your following and sell to a new audience. To stand out in the crowded newsfeed, you’ll need to use the best images for your Pins and optimize their descriptions. The optimized Pins and their images or videos are strategically saved to the boards we planned in video two in their series.

When you plan and optimize your boards and accounts, you can grow your following and sell using Pinterest.

If you need to back up to see the other posts and videos in this series:

Have you ever wondered what’s the optimum size or best image size for your Pinterest pins? There are two very important things to remember when working with Pinterest Pin images. To get the best Pinterest Pin, you’ll need to use a vertically oriented image. See my YouTube video for examples. The next is, to remember that your Pin image will be resized automatically by Pinterest for different views – newsfeed, your business account home page, close up view, board cover image, etc. Your image has to look good in all of those sizes. Read on to find out which work best.

Color Saturation

Pins with colorful backgrounds get more engagement. The best Pins use images with color saturated backgrounds. Don’t use images with white or really light-colored backgrounds. If you take a look at your Pinterest Newsfeed you see that pins with dark colored backgrounds stand out more. That’s why they get more engagement.

Vertical Pins

Vertical Pins take up more vertical real estate on a Pinterest newsfeed. Because of this, they get more engagement. To get more engagement for your Pins, the images you use should be tall rather than wide. Use a 2 to 3 aspect ratio when cropping all images that you plan on using as a Pin. If you want, you could also use a 9 to 16 aspect ratio. For my images, I always use two to three – 800 pixels by 1200 pixels.- for the best Pinterest image size.

Both of these sizes work well and will ensure that nothing is cut off in different views – for mobile and desktop Pinners. You can see that what each size looks like in my video that goes along with this blog post.

If you don’t use these recommended aspect ratios, you may end up with information in your Pin that gets cut off because it doesn’t resize well.

Video Pins

Video Pins are a new feature as of last year. Although users can save video Pins from fifteen seconds up to fifteen minutes. But fifteen is way too long unless it is a DIY tutorial or recipe Pin. If you’re going to use a video Pin, get your messaging in within the first minute.

Aspect ratio maters for video Pins too. For all Pinterest video Pins, the Pin thumbnails must be the same aspect ratio as the video file. For a vertical Pin, you’ll need a vertical video. Keep that in mind when recording your video.


The text in your title and the overlay on your Pin image are two opportunities to get messaging to your followers. Don’t miss out on either one of those opportunities. I’ll cover video Pins in video number seven.

Get Noticed in the Pinterest Newsfeed

When cropping your Pin images and creating messaging, remember that at least half of people who see your Pinterest Pins are not your followers. That means they are new to your product or brand and may have never heard of you. This is your chance to catch their interest. To get more engagement, more saves, and more followers always use vertical Images with colorful backgrounds for your Pins.

Stay tuned for blog post and video number five. I’ll talk about how to optimize text and hashtag for a search engine optimization on Pinterest and Google!