Pinterest – How to See Video Saves and Watch Time
According to a Pinterest study, video Pins are great for user engagement. According to Pinterest, 75% of Pinners say they’re likely to watch a video about a topic that interests them. With the ideal video length being only fifteen seconds, it is easy to record a Pin that captures the attention of your followers. Storytelling and how-to videos perform best regardless of a brand’s category.
Videos account for an ever-increasing amount of internet bandwidth. By 2022 video content will account for 82 percent of all IP traffic for both businesses and consumers, up from 75 percent in 2017. Video posts are available on all major social media channels.
Pinterest Video Earn More Engagement
Vertical Pins receive more engagement on Pinterest than square Pins do. Vertical Pins take up more real estate on the Pinterest newsfeed these making taller Pins effective for driving website traffic, earning website clicks, and raising brand awareness. This applies to video Pins too. According to the same study, 67% of Pinners stated that video content inspires them to act, compared to 32% of users on other social media channels.
What is Pinterest?
Pinterest is an image-based social media channel. The platform has Pinterest has 265 million monthly active users and offers organic and paid posts called Pins. Users are associated with a high intention to buy and use Pinterest to organize future purchases. Videos were a later addition to Pinterest. At first, videos could only be Pinned from third-party platforms like YouTube or Vimeo. Now videos can be uploaded as organic (free) or paid pins.
Organic versus Promoted Video Pins
Pinterest video Pins are available in a variety of formats. Organic Pins can be uploaded from computers and mobile devices. Both organic videos and paid video ads can be anywhere from four seconds to fifteen minutes long. The recommended length for Paid video ads is only six to fifteen seconds long!
Pinterest Video Format
Organic Pinterest video Pins can be widescreen (16:9 aspect ratio), square (1:1 aspect ratio), and vertical (9:16, 4:5, or 2:3 aspect ratio.) The ideal aspect ratio for an organic Pin is 9:16 because as tall Pins perform better.
Videos can also be used in advertisements called Promoted Pins. The aspect ratio specifications for Promoted Pin videos are a bit different than they are for organic video Pins. Video ads fall into two groups: Taller than 1.91:1 and shorter than 1:2 aspect ratio. The recommended aspect ratio is 1:1 for square videos or 2:3 for vertical videos. Videos are more engaging and informative, a fifteen second video can be an economical way to reach your followers it may invest in a video advertisement.
How Can I Tell How Many Times My Video Pin Has Been Repinned?
Pinterest analytics offer in-depth information about your followers’ interests. Pinners can get free Pinterest business accounts to see channel analytics and get more information about their followers as well as all Pinterest users to understand what appeals to them.
Video Pins are unique in that they contain analytical data right on the Pin itself that shows user engagement including average watch time, total watch time, as well as the number of saves. To see this data, you will a business account and of course, upload a few video Pins to get started.
I uploaded a few videos to experiment with video Pins when they were first introduced. My “landing a plane video”, although not optimized for Pinterest or SEO did well.
How to See Popular Video Pins – Pinterest Mobile App
- Click on your Pinterest account user icon in the lower right corner of the screen
- Scroll and select the “Videos” tab
- Select a video that you saved to your Pinterest. E.g. This is the most watched video from my PinTalk Pinterest
- Click on the video Pin to see the close-up view. This view shows the number of views, saves, and average watch time
- Click the See more stats button. This view shows the total watch time, the number of viewers who watched 95% or more of the video. This view also shows you the number of link clicks, saves, and closeup views
https://www.pinterest.com/pin/395753886004042429/
How to See Popular Video Pins – Desktop Pinterest
- Log into Pinterest
- Click on your Pinterest account user icon in the upper right corner of the screen
- Select the “Videos” tab or go to https://www.pinterest.com/pintalk/video_pins/
- Select a video that you saved to your Pinterest. E.g. This is the most watched video from my PinTalk Pinterest
- Click on the video Pin to see the close-up view. This view shows the number of views, saves, and average watch time
- Click the See more stats button. This view shows the total watch time and the number of viewers who watched 95% or more of the video. This view also shows you the number of link clicks, saves, and closeup views
https://www.pinterest.com/pin/395753886004042429/