Popular Pinterest Topics
What Are The Popular Pinterest Topics? Pinterest Topics are in-app newsfeeds of Pins about a particular category. Whew! That was a lot of social media tech lingo! Pinterest users follow a topic in order to get more Pinterest Pins related to that topic into their home feed. This way, users can see Pins about things that actually interest them instead of indiscriminant Pins about random topics. By the way, you can see all the indiscriminate Pins if you just go to the “Everything” category!
Some of the most popular Pinterest categories include home decor, beauty, fitness, food recipes, drink recipes, DIY projects, and crafts. Pinterest users can see what is trending on Pinterest by going to the categories menu and selecting “popular” or by going to this URL https://www.pinterest.com/categories/popular/ when using desktop Pinterest. To follow the most popular Pinterest topics follow https://www.pinterest.com/topics/most-popular/ or go to “Most Popular” topic from the categories menu on the mobile app.
According to Pinterest, 75% of the pins on Pinterest are brand related – meaning they link to products on brand websites. Pinterest has over 100 million users, the majority of which are female. The social channel introduced multiple improvements to its ad platform including audience targeting, video ads, Cinematic Pins, Video ads, and Buyable Pins to help bring in ad revenue from brands.
Saving a product or brand to a board is a strong indication of interest and intention to buy. The saving behavior is part of Pinterest’s ad targeting algorithm. What we know about Pinterest users’ shopping habits:
- 40% percent of Pinners saved a new product on their boards
- After discovering a fashion or home product on Pinterest 30 percent made a purchase
- Almost 25% purchased health, fitness, or entertainment products found on Pinterest
An up-to-date list of all the categories on Pinterest is available from this past blog post. Most Pinners and brands want to know if and how they fit a social channel. They also want to know what users saving to their boards. This is easy if your brand deals directly in one of the popular Pinterest topics like food recipes and you happen to be the Food Network is an American cable and satellite television channel! However, what if you are Home Depot, the hardware store. Home Depot did an excellent job on Pinterest. They made themselves fir into the DIY and home décor category by highlighting the finished projects made with their products rather than the raw materials. They did not stop there. Home Depot got creative and made themselves fit into the food and drink recipes while featuring their outdoor furniture and BBQ grills by posting lifestyle photos!
