Recipe Pins – Pinterest for Business

Recipe Pins – Pinterest for Business

Today I am testing out a few things on Pinterest. First, I am adding a recipe pin to the website for the first time. I have added recipes before, but never tried to make it a Rich Pin. Pintalk.net is a WordPress website that utilizes a plugin to help me with search engine optimization (SEO) strategy and Meta data. Because of this plugin, all of my pins are Rich Pins. Rich pins, fare better in social searches than non-Rich pins and that makes them good for anyone who is using Pinterest for business or as part of their marketing strategy.

Both of my daughters were reluctant adopters of Pinterest. However, both now have Pinterest accounts that they consult with to make fun crafts and tasty recipes they find on the site. My daughter Molly made cinnamon waffle biscuits for breakfast during our holiday.

I decided to make a Pinterest recipe pin and a blog post out of her recipe. Occasionally, I write about our craft and recipe pins. These include the semi-disastrous Pinterest Turkey cookie recipe and the cute DIY snowflakes Pinterest . Something about the holiday season puts us in a creative mood.

This Recipe Pin is a Rich Pin that uses Meta data to give the page and social media sites that use open graph data (Facebook, Pinterest, Google+, Twitter) additional information. It helps social sites understand what they page is about.

Creating a Recipe Pin also allows me to test a top category on Pinterest, food, and see how well my pin can perform even though the topic is not part of my core business. In my Pinterest for Business webinar, I discussed how home improvement retailer Home Depot does a nice job of making food and recipes work for their Pinterest strategy.
Today we have Molly’s newest creation. Yummy and fattening, but easy to make, waffle biscuits

Ingredients
1 can of Cinnamon Rolls
2 tsp of butter or non-stick cooking spray
1 Waffle Iron

• Step 1:
  Buy can of pre-made biscuit dough, e.g Pillsbury. Be sure not to read any of the nutritional information (you don’t want to know!) We bought the CInnabon version to add some extra calories

• Step 2:
  Separate four biscuits
• Step 3:
  Smoosh one biscuit into each quadrant of the waffle iron

• Step 4:
  Close the waffle iron to further compress the bisuits into the shape of a waffle.
• Step 5:
  After a few minutes, open the iron, pop out your new waffle.
• Step 6:
  Slather sugar-laden frosting on the waffle and enjoy!

It’s not really “cooking” but more like reshaping. Either way, these waffles are yummy!