How to Delete Boards on Pinterest
Pinterest is a visual social media channel with over 150 million users. Pinterest users are valuable followers with proven buying intentions. Pinners do more than save Pins for entertainment. They organize ideas for later purchases. Pinterest Pinners use the social channel, sometimes called an online scrapbooking site, to plan. Popular topics include home decor, food, fashion, and travel. But there are many other popular categories as well. Your business or brand does not have to be an exact fit for these top categories. With a little creativity, you can make your business account tailored to appeal to Pinterest users.
Home Depot and Lowes Hardware do an excellent job of working themselves into all Pinterest topics. I bet Lowes is not one of the top brands you think of when it comes to food, right? Of course not. The hardware retailer is creative when it comes to social media marketing though and has one of the most popular business accounts on Pinterest. Obviously, they don’t sell any food besides the prepackaged snacks at the checkout counter. They make themselves fit into Pinterest by selling the lifestyle around your meals. Lowes fits into the food category on Pinterest by showing followers the kitchens of their dreams, ultimate backyard patios on which to have a summer barbeque, and living rooms to host parties in. They are excellent at making themselves fit well into all social media channels.
Why Delete Boards on Pinterest
Pinterest boards can be deleted as can Pins. In fact, your entire Pinterest account can be hidden temporarily or deleted. This is easy to accomplish with just a few clicks in the settings menu. If you have a business account, it takes a few more steps to delete an entire account. That was covered in a previous blog post and video.
If you have a personal account, then you want to delete a few Pinterest board that simply do not appeal to your tastes anymore. Maybe you were saving Pins on a board for a future home remodeling project or perhaps you were planning a wedding. Once those events are over, you can declutter your Pinterest by deleting boards.
Deleting Pinterest boards is a way of getting rid of old content that does not apply to your business anymore. If you’re no longer selling a particular product, and all variations were saved to one board, then you can easily get rid of old products by deleting the board. However, consider alternatives. You might want to consider hiding the board in case the product comes back in stock or in style. Possibly your business chose to stop selling the product but find that consumer demand is enough to make you reconsider. When you delete a Pinterest board, the pins are gone forever. There is not recovering them unless they were saved to other boards as well.
Pinterest can drive quality consumers to your website or app. If you are not carrying a product anymore, but the board has followers and viewers, then consider rerouting that traffic to alternative choices. Perhaps there is a similar product that would be a good substitute for the products on the soon-to-be-deleted board. Rather than deleting the Pinterest board, you could edit the text descriptions and links. Shoppers would then be then sent to an alternative shopping choice.
Other alternatives to deleting a board include merging it with another Pinterest board as a section. However, you will lose the Pinners who follow the board.
How to Delete Pinterest Boards -Pinterest Mobile App
- Open the Pinterest Mobile App and log in
- Tap your Profile icon in the lower right corner of the screen
- Underneath your cover image tap Boards
- Tap the cover image of the board you wish to delete
- Tap the pencil icon at the top of the screen
- Scroll down to the bottom of the menu
- Select delete
Note: Once you delete a Pinterest board, you cannot undo this. All Pins are deleted forever.
How to Delete Pinterest Boards – Desktop Pinterest Website
- Go to Pinterest.com and log in
- Select your Profile icon in the upper right corner of the screen
- Underneath your cover image, tap Boards
- Select the cover image of the board you wish to delete
- Tap the pencil icon at the top of the screen
- Alternatively, just hover over the board and select the pencil icon underneath the cover image
- Select delete in the bottom corner of the screen
Recently, Pinterest became a publicly traded company. Their Initial Public Offering (IPO) occurred in mid-April 2019. The popularity of the lesser known, yet still major social channel again raised speculation about Google buying Pinterest. Pinterest is an excellent addition to a search engine optimization (SEO) campaign. Pinterest boards show up in Google search results pages (SERPS). If you have a keyword or keyword phrase that is difficult (i.e. expensive) to achieve, then a Pinterest SEO campaign may help your marketing strategy. Pinterest boards can be optimized with well-chosen images, descriptions, and board names. Always keep SEO in mind when saving Pins on Pinterest.
If you are deleting boards on Pinterest, you may want to reconsider. In the past I’ve talked and produced videos about Pinterest business accounts, changing back to a personal Pinterest account, and even how to hide or delete your entire account. There are differing theories on whether you should delete old content on blogs and social media accounts. I’m in the camp that you should always add more content. If you want to reduce server space and have blog pages that are never seeing any traffic, then by all means delete them. I just executed and large website migration for a client’s ecommerce shop. We did decide to delete some old materials on the site because it was expensive to format the content to the new site. Stats showed that some pages only received about ten hits per month. With some SEO optimization, maybe that could have improved, but the content was out of date anyhow. So it was never moved over to the new website.